For the 2012 Downtown Revitalization and Management Institute, Main Street New Jersey has invited Heritage Consulting Inc., to present a day-long workshop on two vexing issues: getting the word out and cultivating more volunteers to help downtown programs.
This half-day workshop in Red Bank, NJ, will focus on components you can add to any downtown’s public relations arsenal to get broader name recognition for the program and for the quality merchants in the district. We will discuss how to make your Main Street program an opinion leader in town by becoming more “quotable” for local and regional reporters and making connections between national—and even international—events and the impact they have on your local district.
The afternoon will focus on:
- the changing nature of volunteerism, given that local programs around the country are continuing to have difficulty getting volunteers to monthly committee meetings.
- how a local Main Street program can respond to volunteers interested in only short-term or “bite-sized” assignments.
- how the role of the Team chairperson must change, given the casual nature of many volunteer assignments.
- how to engage different groups of volunteers, especially Baby Boomers, Hispanics, youth organizations, families, and African American churches and other organizations.
- how to make volunteer assignments interesting to these groups by customizing assignments to their interests or needs.
Please join us in Red Bank on February 15. Sign up for this workshop at http://msnjidpgms.eventbrite.com/
Heritage Consulting has a complete range of training workshops for historic sites and revitalization organizations. Click here to see the complete list.
PS the shopping is excellent in Red Bank!
